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So coincident with this, final summer time, summer time of 2015 we stated you understand, Retail Capital being a title so that as a brand.

So coincident with this, final summer time, summer time of 2015 we stated you understand, Retail Capital being a title so that as a brand.

Using one hand might recommend to people in a relationship with a lender that we only fund retailers and we fund 300 to 400 different types of businesses, but it also doesn’t necessarily capture where we’re going as a business and so we spent a lot of time talking to small business owners and we asked them, what’s important to you? Of program quantity one had been cost and term, but rate had been quantity six and therefore was astonishing only because if you have a look at most of the branding and positioning down in the room, plenty of it’s around rate.

So everything between number 1 and six had been about transparency and trust and integrity so the title Credibly straight away arrived in your thoughts, it didn’t simply take us too much time to arrive at that spot therefore we felt so it really represented exactly how we consider who our consumer is, delivering right-sized money, producing the best Credibly experience which means that grow, don’t just owe. To make certain that summer time we took all the items that we had done up to then as a way to rebrand the business, totally redesign the web site and start to now introduce the mortgage products which would protect the whole credit range.