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This Is Why Gay Hook-Up Software Grindr Is Actually Courting Major Advertisers

This Is Why Gay Hook-Up Software Grindr Is Actually Courting Major Advertisers

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Unless they usually have used it on their own, a lot of advertisers may not know homosexual geo-social marketing software Grindr provides a strong marketing businesses and a probably financially rewarding potential future information companies.

Grindr claims to function as prominent all-male cellular myspace and facebook around, with nearly 10 million consumers in 192 countries. Those customers is expressed in Grindr’s pitch document to marketers (which you are able to discover completely below) as “affluent, tech experienced boys,” who typically build on the normal income, spend more on goods and services than directly folks and therefore are expected to have potential vacation systems: a perfect target base for advertisers.

However, itis also a possibly high-risk spot for companies to market: its predominantly regularly arrange no-strings intercourse, that may often be accompanied with offending vocabulary (although Grindr has a team of individual moderators to try to stamp this out).