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This Is The Way Gay Hook-Up Software Grindr Try Courting Major Advertisers

This Is The Way Gay Hook-Up Software Grindr Try Courting Major Advertisers

Sunday

Unless obtained tried it on their own, numerous advertisers might not know that homosexual geo-social network application Grindr features a strong advertising business and a possibly financially rewarding future facts company.

Grindr states function as biggest all-male cellular myspace and facebook in the world, with almost 10 million consumers in 192 countries. Those consumers include defined in Grindr’s pitch document to advertisers (that you’ll discover entirely below) as “affluent, tech savvy people,” whom generally make during the ordinary income, save money on goods and services than directly visitors and generally are very likely to have potential travel strategies: a perfect target base for marketers.

However, it’s also a potentially dangerous location for manufacturer to advertise: it’s mostly regularly manage no-strings intercourse, which might be associated with unpleasant words (although Grindr comes with a team of human moderators to try and stamp this out).