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Insights From Redesigning A Contemporary Dating App: Coffee Meets Bagel

Insights From Redesigning A Contemporary Dating App: Coffee Meets Bagel

Mixing love and technology is a concept that is relatively new in the usa alone, dating application consumption went up from 11per cent to 33percent within the last 7 years. One application available in the market, currently aimed at more daters that are serious is Coffee Meets Bagel. We instantly noticed some ways the UX and UI regarding the application could be enhanced to emphasize its USPs better.

Why Do Users Pick Coffee Meets Bagel?

CMB seemingly have used a instead anti-tinder/anti-swiping stance, promoting itself as a software for lots more severe daters. The ‘smart algorithm’ just shows users an amount of matches per which picks up on their preferences and makes better recommendations based on that day.